Adam White vows to use “everything in his power” to promote men’s mental and physical health through a new partnership with the Blue Ribbon Foundation.
The Co-founder and Chief Executive at Intelligent Membranes has extended his charitable work, underlining his own passion and the business’ aspirations for helping others.
The Blue Ribbon Foundation is a charity focussed on men’s physical and mental wellbeing, with three key objectives:
- To raise awareness of male health issues
- To encourage men to take positive action to safeguard their health and wellbeing, including encouraging men to visit their doctor more often.
- To use the Blue Ribbon as a ‘rallying banner’ to help bring about awareness, including encouraging other male health charities to adopt the Ribbon.
All businesses within the Intelligent Membranes group will be involved in the charity partnership, including Intelligent Windows and White Haus Bespoke Timber Frame.
The partnership will see White personally fundraise for the Blue Ribbon Foundation, hosting and supporting events whilst using the Intelligent Membranes brand to support the charity.
The Blue Ribbon Foundation is a sister charity to the Pink Ribbon Foundation – a grant making Trust supporting people that are suffering with or have been affected by breast cancer. It is another charity close to the heart of Intelligent Membranes and the White Family.
Adam White commented: “I’m delighted to partner with the Blue Ribbon Foundation. It is so important that we highlight and promote mental and physical wellbeing especially as they are often seen as taboo subjects by men.
“The statistics for men’s mental health are stark. Three times as many men than women will take their own life in the UK. Men report lower levels of life satisfaction according a government survey, yet only 36% of referrals to NHS talking therapies are for men.
“Meanwhile the link between good physical wellbeing and positive mental health is clear too and the work of the Blue Ribbon Foundation to promote this, is absolutely crucial.
“Through the Intelligent Membranes brand, we’re looking forward to promoting The Blue Ribbon Foundation to raise awareness of this cause. We’re also excited about continuing our charitable work with the Pink Ribbon Foundation throughout 2023.”
