Adam White Extends Charity Support To Blue Ribbon Foundation

Adam White Partners with Blue Ribbon Foundation to Tackle Men’s Mental and Physical Health in Construction

Adam White, Co-founder and Chief Executive at Intelligent Membranes, has vowed to use “everything in his power” to promote men’s mental and physical health through a new partnership with the Blue Ribbon Foundation.

This commitment comes against the backdrop of shocking statistics in the UK construction industry, where two men take their own lives every working day. Construction has the highest suicide rate of any profession in the UK, and mental health is still too often a taboo subject on building sites.

Why This Matters

The Blue Ribbon Foundation is dedicated to improving men’s health and well-being, with three key aims:

1. Raise awareness of male health issues.
2. Encourage men to take positive action to safeguard their health – from regular GP visits to early intervention for mental health concerns.
3. Use the Blue Ribbon as a rallying banner to unite communities, businesses, and charities in support of men’s health.

Intelligent Membranes’ Involvement

All businesses within the Intelligent Membranes group — including Intelligent Windows and White Haus Bespoke Timber Frame — will take part in the partnership. Adam White will personally fundraise, host events, and use the Intelligent Membranes brand to amplify the Foundation’s message.

Adam White on Breaking the Silence

“It’s time we faced these issues head-on. In construction, we lose two men every working day to suicide. That’s not just a statistic — that’s fathers, brothers, friends, and colleagues.

Men are still far less likely to seek help, with only 36% of NHS talking therapy referrals coming from men, despite suicide rates being three times higher for men than women. We have to change the culture, make it acceptable to talk, and make it normal to check in on each other.

The link between physical health and mental wellbeing is undeniable. By working with the Blue Ribbon Foundation, we aim to raise awareness, start conversations, and make a real impact in our industry and beyond.”